Executive Director of the CA Milk Processor Board, Steve James, talks about the marriage of viral marketing and social media.

Social media and viral marketing are virtually interconnected (no pun intended). The success of social media — in allowing people to gather in groups of mutual interest and to share what’s meaningful in their lives — is really the foundation of viral communication. In terms of viral marketing, we’ve seen that people will happily pass along your marketing as long as: 1) the content is entertaining and 2) the message is genuine.

This follows on from my reading of Seth Godin’s Purple Cow, that something has to be remarkable to be worth talking about, worth noticing. A great example of getting the message right whilst retaining entertaining content is a local sausage company called The Good Little Company.

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