I have always believed that by creating and working within constraints allows me to be more creative with my output. A brief that is too open-ended can often hinder the project that I’m working on and I find that it is much better having limitations in place.

“I recently read through Paul Constant’s review of Twitter in which he talks about how human inventiveness arises from the 140-character restriction Twitter ‘imposes’. It is interesting how this idea transcends beyond Twitter and into our work as designers.

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