I have always had a problem with the Follow Friday meme on Twitter. Every Friday my Twitter stream would become flooded with updates which would often look something like this:
#FF @sammywilsonmp @planetjedward @justinbieber @ceostevejobs @shitmydadsays @zeldman
There is no context to the message and there is no reason as to why I should follow any of these people. People would simply tweet out a list of people they have found interesting and/or informative over the past week in the form of a list, targeted to all of their followers. So you have to ask, where is the value?
The thing is, there is definitely a value in making others aware of interesting people or those who’s work you admire and with a little bit of context and structure we can make Follow Fridays useful again.
People have seemed to abandon the meme, but this is a call to bring it back.
The New Structure
Each Friday choose one designer to recommend to your followers, what they do and a link to their work. I suggest using a different hashtag so the more useful Follow Fridays don’t get lost amongst the mundane lists. I would also suggestt linking to their Dribbble account, if they have one. Dribbble is great for bite sized chunks of inspiration and you can very quickly get a sense of someone’s work when looking just at their landing page. e.g.
As we have linked to both the Twitter and Dribbble account the person now has the choice to follow them in either places.
Well, that’s my 2¢ worth. Let me know what you think by hitting me up on Twitter.