Build 2011

To attempt mastery of everything inevitably makes us mediocre in many areas.

Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.

Design is not about innovation. Design is about communication.

If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

Art does not reproduce the visible; rather, it makes visible.

Great designers have one thing in common: their design process is centered on ideas.

How we talk about the way we work becomes the way we work.

If you’re looking for the more honest, truthful answer to pretty much any question on web design and usability, here it is: It depends.

Great work is born from nourishing habits.